This beer concept references the so-called therapeutic qualities of good beer and takes things to another level. The concept was created by Unblvbl, a Russian creative agency, in order to showcase their packaging design skills.
The bottle design for Therabeer boasts a bright blue label that has the beer's name in white all-caps at the top with the image of read therapy-style couch. The label also boasts the motto "How does that make you feel," which continues the overall theme of "a bottle a day keeps the therapist away. The beer concept created by Unblvbl of Nizhny Novgorod, Russia highlights the "boring and expensive" traditional methods of therapy.
As design agencies aim to generate buzz online, many are emerging with tongue-in-cheek creative concepts in the hopes of going viral.
Therapy-Inspired Beer Concepts
Therabeer is a Beer Concept for a Valerian Pale Ale
Trend Themes
1. Therapeutic Beer - The growing trend of therapeutic beers can inspire breweries to create their own beer concepts with therapeutic properties to cater to health-conscious consumers.
2. Creative Packaging Design - The trend of creative packaging design for beer that showcases the brand's identity and message can offer an opportunity for design agencies and craft breweries alike to collaborate on unique beer packaging designs that can catch the attention of consumers.
3. Humorous Marketing - The trend of incorporating humor in marketing campaigns can inspire breweries to create their own humorous and witty brand identities, which can increase brand loyalty and consumer engagement.
Industry Implications
1. Brewing Industry - The brewing industry can capitalize on the growing trend of therapeutic beers by developing beer formulas that contain ingredients that offer therapeutic properties to cater to consumers' interest in health and wellness.
2. Design Industry - The design industry can collaborate with breweries to create unique and creative packaging designs that highlight the brand's identity and message for beer and potentially other types of alcoholic beverages.
3. Marketing and Advertising Industry - The marketing and advertising industry can incorporate humor in their campaigns to increase brand awareness and loyalty, which can inspire breweries to do the same for their beer branding and advertising.