Several ad agencies have recently been actively tapping into the unusual medium of public bathrooms to catch people off-guard and leave strong impressions of their brands.
Take for example this Eisenbahn Strong Golden Ale campaign by Brazilian CCZ Comunicação ad agency which uses public urinals to show how strong their beer really is.
The guerrilla campaign sticks ads on the urinal in a way that makes it look like your urine stream cracked it. The ad comes with the caption, “When we say strong beer, we mean it.â€
I think the creatives did a great job with this campaign. Drinking beer is synonymous with taking a leak, so using the urinals in such a way as to impress vain men with the “strength & quality†of their peeing skills is a stroke of genius especially when the selling point of this beer is its strength.
The campaign was done by creative director Gilson Genez, copyrighting by Thiago Bernardi and art director Pericles M. Kwiatkowski for CCZ Comunicação, Curitiba, Brazil.
See three more bathroom campaigns below:
Guerrilla Bathroom Campaigns
Strong Beer Pee Flows Crack Urinals
Trend Themes
1. Bathroom Advertising - The use of public bathrooms as an advertising medium is becoming increasingly popular, presenting opportunities for creative and disruptive campaigns.
2. Guerrilla Marketing - Guerrilla marketing tactics are being used in public bathrooms to surprise and intrigue consumers, leading to increased brand awareness and engagement.
3. Interactive Ads - Creative, interactive ads are being placed in public bathrooms to catch people off-guard and leave lasting impressions, presenting new opportunities for innovative advertising campaigns.
Industry Implications
1. Beer - Beer companies are using public bathroom advertising to showcase product strengths and engage with consumers in new and unexpected ways.
2. Advertising - The advertising industry is incorporating bathroom campaigns as a unique and creative way to reach audiences and make lasting impressions.
3. Hospitality - Hotels and other hospitality businesses are beginning to explore the use of bathroom advertising to promote services and amenities to guests in unique ways.