To celebrate the UEFA Champions League Final, Heineken constructed a replica of the Colosseum using beer bottles.
Located in the Termini train station in Rome, the monument is inscribed at the base with the date of the game in Roman numerals, and the motto, “History is made in Rome."
The gallery includes photo of the actual Colosseum and a model.
Implications - Creative advertising can often go well beyond the limitations of print, media or television. In fact, this remarkable initiative shows how consumers can be entranced by campaigns that, at first glance, might seem to be more about enhancing their experience in a crowded station than moving product. Although certainly not the case, that appearance is definitely an advantage to the skeptic consumer.
Beer Bottle Landmarks
Heineken Colosseum Replica From Recycled Packaging
Trend Themes
1. Creative Advertising - Opportunity for businesses to create captivating campaigns that enhance consumer experience and surpass traditional print and media limitations.
2. Repurposing Packaging - Potential for companies to creatively transform recycled packaging materials into unique structures, opening up new possibilities for branding and sustainability.
3. Interactive Marketing - Advancement in marketing techniques that engage consumers in immersive experiences, leaving a lasting impression and increasing brand recall.
Industry Implications
1. Advertising and Marketing - Opportunity for agencies and brands to push the boundaries of creativity and innovation in advertising and marketing campaigns.
2. Packaging and Sustainability - Potential for packaging companies to explore ways to repurpose and upcycle packaging materials for marketing purposes, aligning with sustainability goals.
3. Travel and Tourism - Advancement in creating unique landmarks and attractions using recycled materials can be leveraged by the travel and tourism industry to attract visitors and promote sustainable practices.