Ah, people will do anything to their bikes. Paint them, chop them apart, turn them into mobile homes. Now cargo bike builder Metrofiets has built the ultimate in mobile parties for Hopworks Urban Brewery, The Beer Bike.
According to Gizmodo, the Beer Bike "features 2 kegs in the cargo bin along with 25 pounds of ice—but the beer also beer runs through a 50 foot cooling coil to ensure that it reaches your glass ice cold from the tap. It also features a rack designed to hold a stack of pizza boxes and a music system along side the rear tire."
No doubt the brute of a Beer Bike weighs a lot, but you would be the coolest person ever if you showed up with one of these bad boys.
Additional Image Gredits: Hopworksfiets | Hop Works Beer
All-In-One Partycycles
The Beer Bike Brings Everything You Need for a Good Party
Trend Themes
1. Mobile Party Bikes - There is an opportunity for mobile party bike builders to innovate and create even more unique and functional bikes for different types of events.
2. Custom Food and Drink Carriers - Entrepreneurs can create innovative and sustainable ways to transport food and drink to events and parties, building on the success of cargo bike builders like Metrofiets.
3. Alternative Transportation Methods for Events - The popularity of the beer bike demonstrates a demand for alternative modes of transportation for events, opening up opportunities for innovation and expansion into different industries.
Industry Implications
1. Bicycle Manufacturing - Bicycle manufacturers can take advantage of the trend towards specialized cargo bikes and incorporate more customizable options, like Metrofiets' unique beer bike design.
2. Food and Beverage Industry - The success of cargo bikes like Metrofiets' beer bike opens up opportunities for entrepreneurial spirits to create sustainable, eco-friendly delivery methods for events and parties in the food and beverage industry.
3. Event Planning - Event planners can offer unique transportation options for events and parties, like the popular beer bike, to differentiate themselves and provide memorable experiences for clients.