Salt Lake City-based lettering artist Becca Clason created these stunning typographic images using real ingredients to spell out food-related words. The artist is able to transform edible condiments and diced vegetable into intricate phrases.
These poster-like images use real foods to create mouthwatering images. For example, Becca Clason wrote the phrase "Taco Taco" using actual taco ingredients. After slicing and dicing traditional taco toppings such as tomatoes and shredded cheese, she spelled out each letter using a different food. The "A" was ever sculpted out of guacamole and the "O" was made from two curved taco shells with their spines facing one another.
This unique art project allows the viewer to visualize each food using simple ingredients. The colorful images bring a fresh perspective to each dish, while highlighting the artist's unique creativity and twist on the term "playing with your food."
Fresh Veggie Typography
These Images by Becca Clason Use Vegetable to Write Organic Phrases
Trend Themes
1. Edible Typography - The trend of creating typography out of real ingredients, which opens the door for food and design industries to collaborate on unique packaging and branding materials.
2. Food as Medium - The trend of using food as a creative medium to promote products and services, which disrupts traditional marketing strategies and appeals to visually-driven consumers.
3. Interactive Culinary Art - The trend of combining culinary arts with interactive and immersive experiences, which opens up opportunities for restaurants and events to offer unique and memorable dining experiences.
Industry Implications
1. Food Packaging - The food packaging industry can explore creating interactive packaging materials that showcase the brand's message while conveying health and freshness.
2. Marketing and Advertising - The marketing and advertising industry can explore incorporating food and typography to create visually engaging content that resonates with audiences and drives engagement.
3. Restaurant and Hospitality - The restaurant and hospitality industry can explore incorporating edible typography in their menu designs or offering interactive culinary experiences to attract and retain customers.