Beautycounter's Countersun is now being introduced as a clean and safe sun care collection that's lightweight and water-resistant. The product range includes the Mineral Sunscreen Mist, the Mineral Sunscreen Lotion and the Mineral Sunscreen Stick, all of which boast SPF 30.
The sun care products are powered by the antioxidant-rich California Poppy and non-nano zinc oxide, which are large particles that are less likely to be inhaled or absorbed into the skin. Additionally, the products are free from Oxybenzone and Octinoxate, which are commonly used in sunscreen products around the world and known to harmfully impact coral reefs and ocean life.
The Countersun sunscreen products provide protection from not just UVA and UVB rays, but also the blue light that is emitted from electronic devices that can speed up the visible signs of aging.
Reef-Safe Sun Care
Beautycounter's Countersun Protects Against UVA, UVB and Blue Light
Trend Themes
1. Reef-safe Sun Care - Beautycounter's Countersun offers a disruptive innovation opportunity in the growing trend towards eco-friendly and sustainable skincare.
2. Clean Beauty - The use of California Poppy and other natural ingredients showcases the potential for growth in the clean beauty industry.
3. Blue Light Protection - Countersun's protection against blue light may lead to more innovation in anti-aging skincare products.
Industry Implications
1. Skincare - The introduction of eco-friendly and safer products can disrupt the traditional sunscreen industry.
2. Eco-friendly - Beautycounter's Countersun may lead to more sustainable practices in the beauty industry.
3. Anti-aging - The inclusion of blue light protection highlights the potential for growth in the anti-aging skincare market.