Baylis & Harding is adding to its Beauticology range with an all-new personal care collection based on a popular rainbow-hued mythical creature. The Unicorn Candy line includes a hand wash, a bath foam and a shower creme, each of which boasts a whimsical packaging design to tie into the theme.
Across the beauty industry, a number of brands have launched mythical beauty products with a focus on iridescent colors, holographic packaging and fantasy-inspired themes, all of which are elements that tap into the Millennial consumer's desire for nostalgia.
The fun and playful new Unicorn Candy line under the UK-based brand's Beauticology range is set to be exclusively stocked through the Boots pharmacy chain as of July 23rd this summer onwards.
Mythical Personal Care Collections
Baylis & Harding's New Beauticology Products are Unicorn-Themed
Trend Themes
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Mythical Beauty Products — The rise of mythical beauty products that appeal to millennial nostalgia presents an opportunity for brands to tap into an emerging market.
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Fantasy-themed Packaging — The popularity of unicorn-themed personal care collections showcases the potential of incorporating fantasy themes and whimsical packaging designs in beauty products.
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Iridescent Color Trend — Brands can cater to the millennial consumer's desire for iridescent colors by incorporating them in product formulations and packaging designs, as seen in the Unicorn Candy line.
Industry Implications
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Beauty and Personal Care — The beauty and personal care industry can capitalize on the emerging trend of mythical beauty products to cater to younger consumers.
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Retail — Retailers such as Boots pharmacy chain have the opportunity to exclusively stock and sell popular product lines such as the Unicorn Candy collection, driving foot traffic and sales.
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Design and Packaging — Opportunities exist for designers and packaging companies to create unique, playful packaging designs that tie into fantasy themes and cater to the millennial consumer's desire for nostalgia.