Medicom Toy is launching a new BE@RBRICK series inspired by the holidays, including a royals-inspired King’s Guard figure dressed in a red uniform and fuzzy black hat. Another London-born piece is a shimmering, semi-transparent bear with a gold Big Ben picture running down the middle and a snowfall scene on a bright blue day. This bear appears to pay homage to the views of city, highlighting one of its most popular landmarks.
In addition to the London-themed figures, a new dark brown figure with an orange tribal-inspired print from Medicom Toy and Moose Knuckles completes the set. This figure transforms the bear’s features using a playful selection of hand-drawn designs. Beginning on December 15, the three brand-new Christmas Series BE@RBRICKs will be offered in 1000% and 400% Plus 100% sets on the Medicom Toy website.
London-Inspired Bear Figures
BE@RBRICK Launches the 2022 Christmas Collection Inspired by London
Trend Themes
1. Holiday-inspired Toy Collections - There is the opportunity for toy companies to release collections of toys that are inspired by holidays and events such as Christmas, Easter or Thanksgiving.
2. City-inspired Toy Figures - Toy companies can create city-themed toys to celebrate specific landmarks or locations, appealing to locals or visitors to a place.
3. Collaborative Design Toys - Toy companies can partner with other brands to create limited editions of toys with unique designs, which could attract collectors and enthusiasts.
Industry Implications
1. Toy Manufacturing - Toy manufacturers can incorporate holiday themes and city landmarks into their products, creating unique offerings to stand out in the crowded toy market.
2. Tourism - Tourism boards and local businesses could benefit from partnering with toy manufacturers to create city-inspired toys that promote local landmarks to tourists.
3. Collectibles - There is an opportunity for collectible companies to release limited-edition toys designed in collaboration with other brands, expanding their product offerings and targeting collectors.