Bear Brands is a vegan meal shake start-up that recently launched a record-breaking crowdfunding campaign on Indiegogo for its 'Bear Squeeze.'
Bear Squeeze is a plant-based, paleo and ketogenic meal replacement shake that gives consumers the chance to customize their drinking experience. After shaking the bottle to break up the powder inside, consumers may add a liquid of their choice to create a convenient and nutritious on-the-go meal.
Within just 24 hours of launching its campaign, Bear Brands raised more than $65,000 from over 250 backers. While the initial campaign goal was to raise $25,000, over $82,000 has been crowdfunded from nearly 600 supporters of the vegan meal replacement shakes. Founder Max Bauman notes that "I believe a lot of the success is due to the low net carb and plant-based properties, which are extremely difficult to find in meal replacement shakes today."
Customizable Meal-Replacing Shakes
Bear Squeeze is a Record-Breaking Crowdfunded Vegan Meal Shake
Trend Themes
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Customizable Meal Replacement Shakes — Customizable meal replacement shakes are an emerging trend in the health food industry, as they allow consumers to personalize their nutrition according to their needs, preferences, and lifestyle.
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Vegan and Plant-based Shakes — The increasing demand for vegan and plant-based products is driving the growth of vegan meal replacement shakes, which offer a convenient and sustainable alternative to traditional protein sources for health-conscious consumers.
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Crowdfunding for Food Start-ups — Crowdfunding platforms like Indiegogo provide a unique opportunity for food start-ups to reach a broad audience and validate their product concept, while raising capital and building community support.
Industry Implications
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Health Food and Beverages — The health food and beverages industry can benefit from customizable and vegan meal replacement shakes, which cater to the growing demand for functional and sustainable nutrition products.
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Fitness and Wellness — The fitness and wellness industry can leverage customizable and plant-based shakes as a key component of a balanced diet and active lifestyle, offering consumers a convenient and effective way to meet their nutritional needs.
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Crowdfunding and Peer-to-peer Financing — The crowdfunding and peer-to-peer financing industry can expand its services to food start-ups, providing them with access to early-stage capital and community support, while enabling investors to diversify their portfolio and support innovative and impactful ventures.