Comcast NBCUniversal and Telemundo recently teamed up to commemorate Hispanic Heritage Month with the "Be the Next Story Told" ("El Futuro Lo Escribes Tú") campaign. The bilingual initiative celebrates Hispanic culture, achievements, and spirit in the U.S. and is shown in an ad spot that features an original song in both English and Spanish languages.
It also highlights prominent Hispanic figures in the entertainment and news industry, such as Camila Cabello, Andrés Cantor, Julio Vaqueiro and others.
This initiative, now in its third year, extends across Comcast NBCUniversal's channels and social platforms, providing special media content, activations, and programming throughout the month. The campaign is a tribute to the rich contributions of Hispanic and Latino communities to American culture and serves as an inspiration for future generations who will continue to shape history.
Inspiring Heritage Campaigns
Comcast's 'Be the Next Story Told' Spot Celebrates Hispanic History
Trend Themes
1. Bilingual Cultural Celebrations - Celebrate and honor diverse cultures and languages through bilingual initiatives that highlight their contributions and achievements.
2. Multi-platform Activations - Extend campaigns across various channels and social platforms to engage a wider audience and provide them with unique media content, activations, and programming.
3. Inspiring Future Generations - Showcase the achievements and stories of prominent figures from underrepresented communities in order to inspire and empower future generations to shape history.
Industry Implications
1. Entertainment - Collaborate with diverse talent and showcase their achievements to create a more inclusive and representative entertainment industry.
2. Media - Utilize various media platforms to amplify diverse voices and cultures, providing unique content and programming for a wider audience.
3. Advertising - Create ad campaigns that celebrate and honor diverse cultures, effectively reaching and engaging with multicultural audiences.