Persimmon-Brewed Collaboration Beers

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The Goose Island x Japanese Breakfast Be Sweet Lager is Tasty

The Goose Island x Japanese Breakfast Be Sweet Lager is a collaboration beer created in celebration of the 2022 Pitchfork Festival for avid fans of the group to try out.

The beer maintains a limited-edition profile that's brewed with persimmons to offer a fruit-forward flavor that speaks to Michelle Zauner's penchant for the fruit. Featuring a 4.8% ABV, the beer is packaged in cans emblazoned with artwork by Portland-based illustrator and animator Mary Vertulfo.

The Goose Island x Japanese Breakfast Be Sweet Lager will see proceeds from sales donated to Heart of Dinner in New York, which supports elderly members of the Asian American community experiencing food insecurity and isolation. The limited-edition beer is arriving July 15, but will only be available at the Goose Island Fulton St. Taproom and at the Pitchfork Music Festival.
Trend Themes
1. Collaboration Beers - Opportunity for breweries and artists to create unique beer flavors and packaging designs in limited-edition releases that entice avid fans and support charitable causes.
2. Fruit-infused Beers - Opportunity for breweries to experiment with using various fruits in beer brewing to offer unique and distinct flavors that appeal to consumers looking for something different.
3. Charity Partnerships - Opportunity for businesses to align with charitable organizations to promote social responsibility and contribute to meaningful causes while driving sales and building brand loyalty among consumers.
Industry Implications
1. Breweries - Opportunity for breweries to collaborate with artists and organizations to create limited-edition beers that appeal to passionate and socially-conscious consumers wanting to try unique flavors.
2. Art and Design - Opportunity for artists and designers to partner with breweries and create unique packaging designs for limited-edition beer releases that align with their style and support charitable causes.
3. Charitable Organizations - Opportunity for charitable organizations to partner with businesses and amplify their mission and impact while receiving donations and social responsibility alignment from the business community.

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