The BCBG Max Azria Fall 2014 show that walked the runway at New York Fashion week was a triumphant 25th anniversary show, highlighting some of its signature brand elements that have made it so successful; color-blocking, asymmetry and juxtaposing materials were all part of this story. Another unmissable component of the Fall 2014 collection was fur and lots of it. Furs from foxes, raccoons, rabbits and sheepskin was used as trim on coats, collars and as hand-warming muffs. There’s one jacket that goes all out with the animal fur and although it would surely keep its wearer warm, it’s a little excessive.
With fur, colors and garments like ponchos, the relaxed look of the silhouettes gave the whole collection a 70s feel, that made it all about celebrating the past just as much as the future of BCBG Max Azria in fashion for years to come.
Shaggy 70s Collections
The BCBG Max Azria Fall 2014 Collection Nods to Decades Past
Trend Themes
1. Color-blocking - Disruptive innovation opportunity: Exploring sustainable and cruelty-free alternatives to fur in fashion.
2. Asymmetry - Disruptive innovation opportunity: Incorporating technology and 3D printing in the design and production process to create unique and customizable asymmetrical garments.
3. Relaxed Silhouettes - Disruptive innovation opportunity: Introducing smart fabrics and wearable technology to create comfortable yet stylish clothing for everyday wear.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Developing and promoting eco-friendly and sustainable fashion brands.
2. Textile - Disruptive innovation opportunity: Advancing the use of recycled materials in textile production to reduce environmental impact.
3. Design - Disruptive innovation opportunity: Integrating virtual reality and augmented reality into the design process to enhance creativity and collaboration.