BACARDÍ teamed up with London restaurant Berber and Q to create make-at-home BBQ and cocktails packs that feature BACARDÍ Spiced rum as a key ingredient for meat marinades and cocktails alike. The limited-edition packs are exclusively available to London residents, although there is a chance for fans to win a pack of their own via social media.
The contents of the At-Home Spiced Cocktail Kit include a bottle of BACARDÍ Spiced Rum, plus recipes and ingredients for making a BACARDÍ Spiced & Cola and a BACARDÍ Spiced & Ginger Ale. With the At-Home Spiced BBQ Kit, customers are treated to a decadent spread of smoked chicken with saffron, orange and BACARDÍ Spiced Rum caramel, plus plenty of sides and dips that are fit for sharing and enjoying with others outdoors.
Rum-Infused BBQ Kits
BACARDÍ & Berber and Q Created Make-At-Home Packs of BBQ and Cocktails
Trend Themes
1. Make-at-home BBQ Kits - There is an opportunity for companies to create DIY BBQ kits that provide all the necessary ingredients and recipes for a delicious BBQ experience.
2. Rum-infused Cocktails - The rise of pre-made cocktail kits that feature rum as a key ingredient opens up opportunities for beverage companies to create their own versions with unique flavor combinations.
3. Limited-edition Collaborations - Collaborations between food and beverage brands, like the partnership between BACARDÍ and Berber and Q, offer a chance to create exclusive, limited-edition products that generate excitement and buzz.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore creating their own at-home kits and collaborations to offer unique dining experiences to customers.
2. Alcohol - Alcohol brands can leverage the popularity of pre-made cocktail kits by creating their own versions that showcase their unique spirits and flavors.
3. Hospitality - Hotels and resorts can tap into the trend of make-at-home kits and collaborations to enhance their guests' experiences and offer something new and exciting during their stay.