One of the most iconic flavors from Ben & Jerry's is its Cherry Garcia ice cream and to introduce this variety to its lower calorie Moo-phoria range, the brand created a bath float. The Tub Floaty is tiny yet the perfect size to hold a tub of Ben & Jerry's ice cream—there's even a slot to keep a spoon in place.
For a limited time, Ben & Jerry's is giving away a few of the ice cream-holding bath floats to people online, as well as those who buy a scoop of Moo-phoria at the Ben & Jerry’s Soho Scoop Shop in London. Those who do secure one of the floats also have the chance to sweeten the deal by winning an Inside Scoop card, which will provide them access to unlimited chunks and swirls at the Soho Scoop Shop for a year.
Ice Cream Bath Floats
Ben & Jerry's Created an Inflatable to Hold an Ice Cream Pint and a Spoon
Trend Themes
1. Ice Cream Floats - Disruptive innovation opportunity: Create customizable ice cream floats with unique flavors and toppings to attract a new generation of ice cream enthusiasts.
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Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Explore new ways to merge food and entertainment by creating experiential products that enhance the enjoyment of consuming food and beverages.
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3. Customer Loyalty Programs - Disruptive innovation opportunity: Reimagine customer loyalty programs by offering unique rewards and experiences, enticing customers to engage with the brand on a deeper level.