Plastic Cantilever Chair

BASF Presents Myto at K2007

Via Design Spotter I came across this innovative chair: The Myto Plastic Cantilever Chair, designed by Konstantin Grcic, a possible threat to the infamous traditional monobloc plastic chair and presented at K2007, the German International Trade Fair for Plastic and Rubber.

Implications - The MYTO chair is very strong and will definitely not break easily. It has an elegant look and comes in all sorts of different colors. The chair came into production quite quickly after the design was made and only took a year to put it on the market. Plank is an Italian furniture manufacturer that became interested in the chair and now sells it in its stores.
Trend Themes
1. Innovative Cantilever Chairs - The Myto Plastic Cantilever Chair presents a new design approach to traditional plastic chairs.
2. Strength and Durability in Furniture - The MYTO chair offers exceptional strength and durability, making it a disruptive innovation in the furniture industry.
3. Quick Design-to-market Timeline - The Myto chair's rapid production cycle of one year showcases opportunities for faster design-to-market timelines.
Industry Implications
1. Furniture Manufacturing - The Myto chair introduces a new design concept for furniture manufacturers to explore.
2. Plastic and Rubber - The Myto chair's use of plastic materials and innovative design opens up opportunities for the plastic and rubber industry.
3. Retail and Interior Design - The MYTO chair presents a unique product that could be a game-changer for retailers and interior designers in the furniture market.

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