I'm not quite sure how to describe the look the Base Control 2010 Spring collection is going for, but one thing I do know is it will likely be seen everywhere on the streets of New York and L.A. this summer.
Though I am not the biggest fan of this style, I much rather look at this all day than a bunch of Ed Hardy shirts parading around. The Base Control 2010 Spring collection is not presenting anything drastically new; rather, it is giving a fresh and vibrant spin on a look that has been becoming increasingly popular in the last few years.
Technicolor Hipster Fashion
The Base Control 2010 Spring Collection Presents Cool Colorful Style
Trend Themes
1. Colorful Street Fashion - Disruptive innovation opportunity: Create a sustainable and ethical street fashion line that combines vibrant colors with eco-friendly materials.
2. Alternative to Ed Hardy Style - Disruptive innovation opportunity: Develop a new fashion brand that offers unique and edgy designs without the negative connotations associated with Ed Hardy.
3. Revival of Retro Fashion - Disruptive innovation opportunity: Utilize innovative manufacturing techniques to recreate and modernize popular retro fashion trends from past decades.
Industry Implications
1. Fashion Retail - Disruptive innovation opportunity: Integrate augmented reality (AR) technology into the fashion retail experience by allowing customers to virtually try on clothes in-store.
2. Sustainable Fashion - Disruptive innovation opportunity: Develop new eco-friendly manufacturing processes for fashion industry to reduce carbon footprint and promote sustainability.
3. Online Fashion Communities - Disruptive innovation opportunity: Create an online platform that connects fashion enthusiasts and allows them to share and discover new trends, styles, and brands.