Travis Scott and Nike continue to work together and the latest sneaker to drop between the two is none other than the signature Air Max 1 sneaker model in a tonal Baroque Brown Colorway. The shoes also blend together hues of Chile Red, Wheat, and Lemon Drop for a contrasting palette throughout the silhouette.
The base of the upper kicks off with light yellow details applied to the mesh base foundation. It is then overlaid with two tones of brown nubuck on top of the mesh. Additional accents include the notable reverse Swoosh detail on the midfoot section, the trail laces, and the special webbing. More branding is seen at the rubberized tongue bags, the printed insoles, and the badges at the heel.
Rapper-Collab Mesh Layering Sneakers
Travis Scott and Nike Detail the Air Max 1 in Baroque Brown
Trend Themes
1. Sneaker-collaboration Trend - As seen in the joint collaboration between Nike and Travis Scott with the Air Max 1 sneaker, there is a growing trend of celebrities and fashion icons partnering with athletic brands to create unique and exclusive sneakers.
2. Mesh-layering Trend - The use of mesh material in sneakers is becoming increasingly popular, especially when overlaid with other materials, as seen in the combination of mesh and nubuck in the Travis Scott x Nike collaboration.
3. Tonal-colorway Trend - Sneakers with a monochromatic or tonal colorway, such as the Baroque Brown colorway chosen for the Travis Scott x Nike Air Max 1, are becoming a popular trend in the sneaker world.
Industry Implications
1. Athletic Footwear Industry - Athletic footwear brands may collaborate with celebrities and fashion icons to create unique and exclusive sneakers, as seen in the Nike and Travis Scott partnership.
2. Fashion Industry - Fashion companies can explore the trend of mesh-layering in their designs, as demonstrated in the Travis Scott x Nike collaboration with the Air Max 1 sneaker.
3. Celebrity-endorsed Products Industry - By partnering with athletic brands to design exclusive sneakers, celebrities and fashion icons can tap into the lucrative market of limited edition and collectible sneaker collaborations.