New York-based brand Barking Irons works in conjunction with Rockstar Games to honor one of the developer's most iconic games, 'Red Dead Redemption.' The game's sequel was recently released and along with it are a series of apparel and accessory options. The pieces are designed to correlate directly to the game as wearable items that are suitable online and offline. The selection includes shirts, a helmet bag, beach tote, duffle bag, and the gunslinger jacket -- all of which boasts a cowboy-like style.
The spotlighting item is the aforementioned gunslinger jacket as it is constructed from a waxed-canvas material and recalls similar design cues as the outfit that character Arthur Morgan wears. All of the game-inspired pieces are now available for purchase exclusively at Barking Irons.
Video Game-Themed Clothing Series
Barking Iron & Rockstar Games Create a Range of Apparel for FW18
Trend Themes
1. Video Game-themed Clothing - Opportunity for brands to collaborate with video game developers and create apparel that directly correlates to popular games, appealing to dedicated fans.
2. Wearable Gaming Merchandise - Growing demand for wearable items that allow gamers to express their love for their favorite games, creating opportunities for brands to tap into the gaming market.
3. Nostalgic Gaming Fashion - Resurgence of vintage and retro gaming trends in fashion, creating opportunities for brands to create clothing that appeals to gamers.
Industry Implications
1. Fashion - Fashion brands can collaborate with video game developers to create innovative clothing collections inspired by popular games, attracting a wider customer base.
2. Gaming - Opportunity for game developers and merchandise companies to expand their offerings by partnering with fashion brands to create wearable gaming merchandise.
3. Online Retail - Growing demand for video game-themed apparel creates an opportunity for online retailers to offer a wide range of gaming merchandise to dedicated fans.