Barbon is a new range under the brand name Caola that includes five elegantly packaged men's grooming products. Boasting sleek box packaging that has a marble pattern, each product is differentiated by a 1-5 number and a pastel hue in what is a clear extension of the progression toward clinical, pharmaceutical inspired skincare branding.
The elegant Barbon set includes a pre-shave treatment, a protective skin foam, after-shave, a nourishing care cream for the skin and a styling wax. The linear packaging concept unifies the line and makes it seem like a selection to be collected rather than selected between.
Barbon succeeds in creating a packaging concept that appears elegant, scientific and modern, all three of which are themes key observed in marketing mens skincare solutions.
Sophisticated Mens Grooming Lines
Barbon is an Elegant New Range of Mens Grooming Products
Trend Themes
1. Elegant Packaging Concept - Barbon's sleek box packaging with a marble pattern showcases the trend towards elegant and modern branding for men's grooming products.
2. Clinical Skincare Branding - Barbon's use of pastel hues and numbering system reflects the trend of clinical, pharmaceutical-inspired branding in the men's grooming industry.
3. Collection-based Selection - Barbon's linear packaging concept encourages consumers to collect the entire range of products, tapping into the trend of curated selections in the men's grooming market.
Industry Implications
1. Men's Grooming Products - Barbon's sophisticated range of men's grooming products is disrupting the traditional market by offering elegant packaging and a clinical branding approach.
2. Skincare Industry - Barbon's use of clinical skincare branding and emphasis on product effectiveness creates disruptive innovation opportunities in the skincare industry.
3. Packaging and Design Industry - Barbon's sleek and modern packaging concept presents opportunities for the packaging and design industry to create innovative solutions for men's grooming products.