Creative advertising agency BBDO worked with Mattel to create this adorable and inspiring Barbie ad. The ad aims to encourage curiosity, education and confidence among young girls.
The ad features a cast of young girls who are already in their chosen careers. For example, Maddy is the coach of a male soccer team while Gwyneth is a professor at a university where she teaches biology. The ultimate goal for this playful sketch is to teach girls that they can become whatever they want at a young age.
Additionally, the ad encourages girls to continue playing with Barbies because their interactions with dolls will prompt further learning. This heart-warming Barbie ad appeals to both young girls as well as parents. By promoting the brand's message of female empowerment, the spot speaks to various audiences.
Female-Educating Doll Ads
The New Barbie Ad Features Young Girls with Professional Careers
Trend Themes
1. Female Empowerment in Advertising - Opportunity for brands to create ads that promote gender equality and inspire young girls to pursue professional careers at a young age.
2. Encouraging Curiosity and Education Through Play - Innovative toys and games that encourage learning and career exploration while keeping playtime fun and interactive.
3. Inclusive Representation in Toy Design - Opportunity for toy manufacturers to create diverse and inclusive dolls that represent a wide range of professions and backgrounds.
Industry Implications
1. Advertising and Marketing - Opportunity for ad agencies to develop creative and inspiring campaigns that challenge gender stereotypes and promote female empowerment.
2. Toy Manufacturing - Opportunity for toy companies to create educational and empowering dolls that inspire young girls to pursue their dreams and break barriers.
3. Education and Learning - Opportunity for educational institutions and learning platforms to develop interactive tools and resources that encourage curiosity, education, and career exploration among young girls.