British fashion label Baracuta introduces its Spring/Summer 2019 collection informed with 80s British punk design cues. The collection is comprised of a wide range of outerwear options such as the G9, G4, and the G10 jacket, tees, crewneck sweaters, overshirts, and hoodies. The overarching inspiration is drawn from punk culture, as well as the brand's heritage subculture aesthetics.
Specifically, 80s music bands such as Joy Division are recalled in the capsule as pieces such as the sweaters and t-shirts are adorned in embroidered logo accents. There are also come modernistic sportswear sensibilities shown through its color palette of orange, light blue, and lilac alongside plaid and camo patterns and militaristic hues of green, mud, beige, and taupe.
British Punk-Themed Summer Apparel
The Baracuta SS19 Capsule is Infused with 80s-Inspired Designs
Trend Themes
1. 80s-inspired Fashion - Opportunity for brands to capitalize on the nostalgia for 80s punk culture and design cues in their apparel collections.
2. Heritage Subculture Aesthetics - Brands can tap into the popularity of subculture aesthetics to create unique and tailored fashion offerings.
3. Sportswear Sensibilities - Incorporating modernistic sportswear elements into fashion collections presents an opportunity to attract a wider consumer base.
Industry Implications
1. Fashion Apparel - Fashion brands can infuse their collections with 80s-inspired punk designs, heritage subculture aesthetics, and sportswear sensibilities to stand out in the market.
2. Streetwear - The fusion of 80s punk and modern sportswear in apparel would be well-suited for the streetwear industry, appealing to urban consumers and subculture enthusiasts.
3. Music Merchandise - Creating music merchandise that draws inspiration from 80s punk culture and incorporates sportswear elements can capture the attention of music fans.