Part of Waitrose's Cooks' Ingredients line, the Strawberry and Raspberry Baking Dusts are designed to be simple additions to food and drinks. Sold separately, the dusts are an easy way to infuse a range of culinary delights with natural color, flavor and nutrients.
Perfect for everything from cakes and muffins to smoothies and milkshakes, these Baking Dusts from Waitrose's Cooks' Ingredients line are a great example of the type of products consumers are looking for in order to enhance at-home culinary experimentation while remaining under budget. Additionally, the products fall in line with new consumer priorities in terms of naturality and nutrition that make them a guilt-free indulgence.
Also part of the grocery chain's Cooks' Ingredients line are tubes of freeze-dried strawberries and raspberries, also sold separately and similarly ideal for homebaking adventures.
Berry-Based Baking Dusts
Waitrose's Strawberry and Raspberry Dusts Enhance At-Home Baking
Trend Themes
1. Natural Food Additives - The popularity of Waitrose's Strawberry and Raspberry Dusts demonstrates a trend towards using natural additives in food and drinks.
2. Enhanced Culinary Experimentation - Waitrose's Baking Dusts cater to the trend of consumers seeking products that allow them to enhance their at-home culinary experiments.
3. Budget-friendly Culinary Enhancements - The affordability of Waitrose's Cooks' Ingredients line meets the trend of consumers seeking cost-effective ways to enhance their food and drinks.
Industry Implications
1. Food Additives - The success of Waitrose's dusts highlights a disruptive innovation opportunity in the food additives industry to develop more natural and flavorful options.
2. Consumer Packaged Goods - Waitrose's Cooks' Ingredients line showcases an opportunity in the consumer packaged goods industry to offer affordable and versatile culinary enhancements.
3. Baking Supplies - The demand for Waitrose's Baking Dusts suggests a disruptive innovation opportunity in the baking supplies industry to create convenient and flavor-packed products.