Bakers vs Fakers is a Food Network show that pits professional and amateur bakers against one another in a variety of baking challenges. To promote the series, Food Network will soon be opening 'The Fakery' in London, appealing to time-starved consumers who don't have the ability to whip up freshly baked goods at a moment's notice.
At The Fakery, consumers will be able to take part in a variety of workshops that are designed around decorating store-bought baked goods. Three 90-minute workshops will be available, teaching consumers how to make an ice cream cone drip cake, animal donuts or an elegant profiterole tower that look effortlessly handmade.
With the opening of The Fakery pop-up on August 4th, workshops will be run throughout the day by food writer Juliet Sear.
Dessert-Decorating Workshops
Food Network is Promoting Its Bakers vs Fakers Show with 'The Fakery'
Trend Themes
1. Dessert-decorating Workshops - There is a growing trend of dessert-decorating workshops that cater to time-starved consumers who want to learn how to decorate store-bought baked goods.
2. Bakers Vs Fakers Show Promotion - Television networks are using pop-up shops, like 'The Fakery', to promote their baking shows and engage with fans in a hands-on way.
3. DIY Dessert Decorating - DIY dessert decorating workshops provide an opportunity for consumers to learn new decorating techniques and express their creativity.
Industry Implications
1. Food & Beverage - The food and beverage industry can capitalize on the growing trend of dessert-decorating workshops by offering similar workshops for customers to enhance their skills and enjoyment of baked goods.
2. Television & Entertainment - Television networks and production companies can leverage the popularity of baking shows by creating interactive experiences, such as pop-up shops, to promote their shows and engage with fans.
3. Crafting & DIY - The crafting and DIY industry can tap into the trend of dessert-decorating workshops by offering related products and resources for consumers to explore their creativity in baking and decorating.