A growing segment of American consumers are on the hunt for favorite foods with a lighter recipe, which is exactly what the Foster Farms Baked Chicken line aims to offer.
The new product line consists of Chicken Breast Nuggets, Chicken Breast Fillets and Chicken Breast Tenders that are all crafted with a never-fried recipe in order to help them have half the fat of the brand's other options and 25% less calories.
The Foster Farms Baked Chicken products are crafted with 100% natural ingredients and contain no preservatives or artificial ingredients. The brand uses 100% white meat chicken that ensures each one of the nuggets, fillets or tenders are crispy, tender and naturally lean. The products can be baked in the oven or microwaved, depending on preference or time constraints.
Reduced Fat Chicken Products
The Foster Farms Baked Chicken Products Have 25% Less Calories
Trend Themes
1. Lighter Recipe Foods - The trend of American consumers seeking favorite foods with reduced calories and fat content creates opportunities for developing lighter recipe options in various food categories.
2. Healthy Convenience Products - The demand for convenient, healthier food options such as the Foster Farms Baked Chicken line signals an opportunity to develop more nutritious ready-to-eat products that cater to health-conscious consumers.
3. Natural and Preservative-free Ingredients - The growing preference for food products made with 100% natural ingredients and without preservatives opens up opportunities to create innovative food offerings that prioritize clean and transparent ingredient lists.
Industry Implications
1. Food Manufacturing - The food manufacturing industry can capitalize on the trend of reduced fat chicken products by developing and marketing healthier alternatives that cater to consumer preferences for lower-calorie options.
2. Fast Food and Chain Restaurants - Fast food and chain restaurants have an opportunity to disrupt the industry by incorporating reduced-fat chicken products into their menus, providing healthier choices for customers seeking lighter options.
3. Frozen Food Market - The frozen food market can tap into the trend of reduced fat chicken products by offering a wider variety of convenient, healthier frozen chicken options to cater to health-conscious consumers looking for quick yet nutritious meals.