Fans of Twinkies and Ding Dongs will likely rejoice with the announcement of the Hostess Bake Shop collection that puts a premium spin on the classic convenience store cakes.
The premium bakery-inspired cakes includes three options in all including Triple Fudge Ding Dongs, Decorated Twinkies and Cupcake Cookies. All of the treats have been treated with a dunk in rich chocolate in order to call to mind the experience of purchasing a treat from a candy shop, fudge store or bakery.
The Hostess Bake Shop collection also comes as a response to the growing number of consumers who are reworking the brand's classic offerings and posting them to Pinterest and other social networking sites. The products come after the brand's acquisition of the Superior Cake Products bakery company in 2016.
Premium Snack Cake Confections
The Hostess Bake Shop Lineup Reworks Iconic Treats
Trend Themes
1. Premiumizing Classic Treats - Disruptive innovation opportunity: Create premium versions of popular classic snacks by adding high-end ingredients or unique flavor combinations.
2. Bakery-inspired Convenience Store Snacks - Disruptive innovation opportunity: Develop a line of bakery-inspired snacks for convenience stores that offer a higher quality and more indulgent options.
3. Social Media-inspired Snack Innovations - Disruptive innovation opportunity: Keep an eye on social media trends and use them as inspiration to create new and exciting snack products.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity: Introduce premium snack cake confections that cater to consumers looking for indulgent and high-quality treats.
2. Convenience Retail - Disruptive innovation opportunity: Partner with convenience stores to develop and promote a line of bakery-inspired snacks that can attract customers looking for more gourmet options.
3. Social Media Marketing - Disruptive innovation opportunity: Use social media platforms to create buzz around new snack innovations and engage with consumers to gather insights and feedback.