Heritage sportswear label Hi-Tec introduces the Badwater 146 in an all-white colorway with some subtle contrasting details. The latest iteration of the signature footwear model highlights some of the details from the original launch back in 1989.
This was a time that recognized the model as footwear prepared for both road and trail running purposes, namely suggested as the 146 mile Badwater ultra-marathon. The sneaker's uppers are constructed from white mesh materials throughout the uppers predominantly, with overlays informed by leather at the toe box as well as the heel. Branding details are accented in the synthetic fabric at the side panels and there are tonal details in brown and sage green found at the heel The sneaker is rounded out with a treaded sole as a touch of retro design elements.
All-White Marathon Running Shoes
Hi-Tec Revives the Badwater 146 Sneakers in a Pristine Colorway
Trend Themes
1. All-white Sneaker Trend - Opportunity for brands to capitalize on the growing demand for minimalist, clean-looking sneakers.
2. Heritage Revival Trend - Brands can revive iconic past designs to appeal to nostalgic consumers and tap into their emotional connection with the brand.
3. Retro Design Elements Trend - Incorporating retro design elements in modern products can create a unique and appealing aesthetic that resonates with consumers.
Industry Implications
1. Sportswear Industry - Opportunity for sportswear brands to create all-white sneakers that combine performance and style, catering to fitness enthusiasts and fashion-conscious individuals.
2. Athletic Footwear Industry - Opportunity for athletic footwear brands to reintroduce classic models in new colorways, attracting sneaker enthusiasts and collectors.
3. Fashion Industry - Opportunity for fashion brands to incorporate retro design elements in their products, offering a nostalgic and stylish option for consumers.