If you follow Baddie Winkle on Instagram, you know that this 84-year-old's sense of style is always on point. As a style icon, Winkle has even caught the eye of Miley Cyrus and fashion brand Dimepiece LA. Scouted on social media, Winkle is now the star of Dimepiece LA's newest campaign called 'State of Mind.'
Showing off signature t-shirts, swimwear, sunglasses and mesh tops, the youthful fashions, Dimepiece LA describes that "Our brand has always stood for timeless female empowerment and continues to encourage this mindset in our newest campaign." Dimepiece LA now joins several other fashion brands like Karen Walker, American Apparel, Dolce & Gabbana and Céline in embracing older models.
Billboards featuring Winkle will be at the roadside en route to this year's Coachella festival, catching the eyes of other youthful spirits.
Hip Senior Campaigns
Instagram's 84-Year-Old Baddie Winkle is Dimepiece LA's Newest Model
Trend Themes
1. Senior Influencers - Brands are embracing older models as influencers, providing opportunities for senior individuals to showcase their style and influence the fashion industry.
2. Social Media Scouting - Scouting models and influencers through social media platforms like Instagram allows brands to discover unique and diverse talents, paving the way for disruptive innovation in the fashion industry.
3. Age-inclusive Fashion - Fashion brands are shifting towards age-inclusivity, creating clothing lines that cater to a wide range of demographics and challenging traditional beauty norms.
Industry Implications
1. Fashion - The fashion industry is embracing senior models and influencers, creating opportunities for brands to innovate and expand their target audience.
2. Social Media - The use of social media platforms like Instagram for scouting models and influencers is revolutionizing the way brands discover talent and promote their products.
3. Advertising - Advertising and marketing industries are incorporating diversity and inclusivity by featuring older models in their campaigns, opening up new avenues for creativity and disruption.