The Back to Nature products have been relaunched by the brand to help celebrate the brand's 60th anniversary, refresh its image and answer consumer demand for plant-based foods. The products are now completely plant-based with no ingredients sourced from animals except for real honey, which will make them applicable for consumers who ascribe to this kind of lifestyle. The products have also been refreshed with a premium packaging design that gives them a more recognizable option for plant-based consumers to pick up.
The Back to Nature products relaunch was explained by Executive Vice President & Chief Commercial Officer of B&G Foods Jordan Greenberg who said, "The demand for better-for-you snacks has never been greater, and to keep up with consumer eating trends, we're excited to announce that the Back to Nature brand's entire snack assortment will be plant based. Nature is more than just a word in our brand's name - it's a core pillar of our business and a true passion of our team. For that reason, we're proud to go beyond just packaging, and will continue to partner with The Nature Conservancy on its Plant a Billion Trees program, and we'll be planting nearly 130,000 trees in 2020."
Plant-Based Product Range Refreshes
The Back to Nature Products Have Been Reformulated
Trend Themes
1. Plant-based Foods - The demand for plant-based foods is growing as consumers seek healthier and more sustainable options.
2. Better-for-you Snacks - Consumers are increasingly looking for healthier snack options that align with their wellness goals.
3. Premium Packaging Design - Brands are refreshing their packaging design to attract and appeal to plant-based consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry has the potential to capitalize on the increasing demand for plant-based products.
2. Snack Food - The snack food industry can benefit from developing better-for-you snack options to meet consumer preferences.
3. Packaging and Design - The packaging and design industry can support brands in creating visually appealing packaging that resonates with plant-based consumers.