Just in time for the holidays, Bacardi has debuted a new spirit dubbed 'Bacardi Aventura.' The new product is the result of the brand's UK partnership with the bar chain Revolución de Cuba, which allowed for a deeper dive into the history and production of rum.
Bacardi Aventura is a hybrid spirit that combines a blend of dark rums. More specifically, the drink is made from a blend of dark rums that have been aged for a minimum of three years in American oak barrels. The resulting mixture boasts notes of cedar, vanilla, and tropical fruit, while delivering "a warm and silky texture that makes it perfect for Christmas cocktails".
Bacardi Aventura will be available from November 26 onward at Revolución de Cuba bars across the UK.
Hybrid Rum Blends
The New Bacardi Aventura Spirit Combines Different Dark Rums
Trend Themes
1. Craft Spirit Blends - Craft spirits that blend different types of alcohol are gaining popularity, offering consumers unique flavor experiences.
2. Aged Rum Revival - The revival of aged rum creates opportunities for brands to innovate and introduce new blends that cater to the demand for premium spirits.
3. Holiday Cocktail Trends - Creating holiday-themed cocktails using innovative spirits like Bacardi Aventura can enhance the festive experience and drive consumer interest.
Industry Implications
1. Craft Distilleries - Craft distilleries can capitalize on the trend of blending various spirits to create unique offerings and stand out in a crowded market.
2. Liquor Brands - Liquor brands can leverage the growing demand for aged rum by introducing new blends and marketing them as premium options to discerning consumers.
3. Hospitality & Beverage Services - Bars, restaurants, and event venues can tap into the holiday cocktail trend by incorporating innovative spirits like Bacardi Aventura into their menus and promotions.