The newest canned wine from BABE is BABE 100, which shares the crisp taste of wine at 6.9% ABV and, true to its name, just 100 calories. One can of BABE 100 is equal to a full glass of wine and it's packaged in a way that's perfect for packing on the go for days outdoors and casual occasions. The product is made in a Rosé style and it stands out with lavender-colored packaging that promises to impress on social media.
BABE’s General Manager Chelsea Phillips, notes "Seltzer is one of the fastest-growing categories in alcohol, and over one-third of seltzer drinkers came from wine. But why should wine drinkers have to choose between the taste they love and a light and refreshing drinking experience?"
100-Calorie Canned Wines
BABE 100 Shares the Taste of Wine & Refreshment of Seltzer
Trend Themes
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Low-calorie Alcohol Products — The market opportunity is to create more low-calorie alcoholic products that cater to both wine and seltzer drinkers.
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Convenient Alcohol Packaging — There is a market opportunity for creating easy to transport canned wine and seltzer products with stylish packaging that captures attention on social media.
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Cross-collaboration in Alcohol Industry — Collaborations between wine and seltzer brands could appeal to a larger consumer base by providing options for those who want a lighter drinking experience.
Industry Implications
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Alcohol Industry — The alcohol industry could explore creating more low-calorie alcoholic beverages and collaborations between wine and seltzer brands.
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Canned Beverage Industry — The canned beverage industry could expand its reach by catering to the demand for low-calorie alcoholic products and convenient packaging.
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Social Media Marketing Industry — The social media marketing industry could capitalize on the appeal of stylish packaging and low-calorie alcoholic products to attract a younger demographic.