Possibly having drawn inspiration from Warby Parker, the Ayr Home Try On program will ship customers a pair of their infamous skinny jeans for a one-week trial for a minimal cost of $1. If the individual likes the jeans, they can keep them and will be billed; if they don't, they can ship the denim back free of charge.
The innovative program from the primarily online denim retailer is a clever marketing scheme that will likely help them expand their customer base and build a following.
Similar to that of Warby Parker's, Ayr's products are relatively expensive and can be considered investment pieces. With the jeans retailing for $175, it's likely potential customers will want the chance to test out the jeans, so this program could mean a lot for reaching customers who aren't near any physical retail locations that carry the denim.
Home-Trial Denim
The Ayr Home Try On Program Will Ship You a Pair of Jeans to Test Out
Trend Themes
1. Home-trial Programs - Online retailers should establish home-trial programs to allow customers to test out their products for a short period and pay only if they keep it.
2. Investment Pieces - With the growing popularity of luxury goods, there is a market opportunity for investment pieces that have a higher price point and are of high quality.
3. Hybrid Business Model - Companies that have both an online and physical presence can reach a wider customer base by implementing a hybrid business model.
Industry Implications
1. Online Retail - The online retail industry should develop creative and innovative marketing strategies such as home-trial programs to attract customers and expand their business.
2. Fashion - The fashion industry can benefit from the increasing demand for high-quality investment pieces that are worth the higher price point.
3. E-commerce - E-commerce businesses should explore a hybrid business model to reach customers who prefer shopping in physical locations and those who like to shop online.