Axiom Foods and NNB Nutrition have established a strategic partnership designed to equip brands with the resources necessary to formulate advanced Protein+ functional plant-based products. In essence, the collection combines Axiom Food's extensive portfolio of plant protein ingredients with NNB's patented functional actives to address the growing consumer demand for multifunctional nutrition in single convenient formats.
Axiom's rice, pea, fava, chickpea, pumpkin proteins, and oat and rice milk bases are combined with NNB's ingredients targeting healthy aging, mood, cognitive function, hydration, and metabolic health. This, in turn, creates a comprehensive toolkit for formulators seeking to layer multiple benefits onto a protein foundation. The partnership particularly targets beverage applications, including plant-based dairy alternatives, sugar-free drinks, ready-to-drink products, powders, and stick packs. Solutions like SweetVantage®, for exampl, utilizes patented Stevia Reb M9 and brazzein to naturally mask off-flavours and provide sweetness comparable to artificial sweeteners.
Protein-Focused Development Platforms
Axiom Foods and NNB Nutrition Enter a Partnerships
Trend Themes
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Multifunctional Plant Proteins — Protein platforms that combine plant-based nutrition with benefits like mood, cognition, hydration, and metabolic support create space for differentiated wellness products in convenient formats.
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Functional Beverage Toolkits — Ingredient partnerships are making it easier for brands to develop ready-to-drink, sugar-free, and dairy-alternative beverages with layered health claims and improved sensory profiles.
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Natural Sweetness Optimization — Patented stevia and brazzein solutions are reducing flavor barriers in plant-based formulations while supporting consumer demand for cleaner-label sweetness.
Industry Implications
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Plant-based Foods — The convergence of diverse protein sources and functional actives is expanding plant-based foods beyond substitution toward targeted nutrition platforms.
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Nutritional Supplements — Powders, stick packs, and fortified formats are evolving as hybrid supplement-food products that deliver multiple wellness benefits through everyday consumption.
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Functional Beverages — Beverage developers are gaining new formulation systems that blend protein, health actives, and taste-masking technologies for mainstream wellness positioning.