This selection of outdoor billboards demonstrates that great creativity can flow from the highway of small town to the blogosphere, where it can generate millions of additional views, thus leading to incredible brand exposure. Companies who believe advertisements in real life are a waste clearly haven't realized the killer impact of posting live ads on the web.
To help you decipher the text, here are more details:
1. A Nestle billboard with birds appearing to be stealing the Morenitas (chocolate covered cookies) straight out of the image
2. A life-sized mannequin is sitting above a billboard that reads, "From up here, I can see BMW of Bridgeport."
3. A guerrilla Canon ad that turns street barriers into Canon cameras
3. A bus shelter that looks like the front counter of a McDonalds
4. FedEx Kinko's ad featuring giant office supplies including whiteout fluid, highlighters and an office lamp
5. Giant Nike soccer ball bursting out of a building
6. An ad for Woodland hiking shoes
7. A giant Ravensburger Puzzle box with an image of the White House popping out from a pile of rubble
8. Ikea on wheels
Awesome Outdoor Ads
9 Not So Boring Billboards
Trend Themes
1. Creative Outdoor Advertising - Opportunity for businesses to create eye-catching and engaging outdoor advertisements that generate millions of online views and brand exposure.
2. Interactive Street Ads - Potential for companies to transform street barriers and bus shelters into interactive ad displays, enhancing brand visibility and customer engagement.
3. Giant-scale Marketing - Possibility to utilize oversized props and installations to create memorable and impactful outdoor ads that capture audience attention and promote brand recognition.
Industry Implications
1. Advertising - Advertising agencies and creative teams can leverage the trend in creative outdoor advertising to offer innovative and attention-grabbing campaigns to clients.
2. Automotive - Car dealerships and manufacturers can explore the concept of incorporating life-sized mannequins and interactive elements in their outdoor ads to showcase their vehicles in unique and memorable ways.
3. Retail - Retail brands can experiment with oversized props and installations in their outdoor advertisements to create buzzworthy marketing campaigns and drive foot traffic to their stores.