Revel Spirits launched Revel as a new brand and with it, a new category of distilled liquor by the name of Avila.
Avila is made with the same 100% blue weber agave that goes into the making of tequila, but boasts a different name as it does not come from the over-farmed Tequila region of Mexico. The first Avila is being introduced as an ultra-premium agave spirit, made with roasted and steamed piñas, in three varieties: Blanco, Reposado and Añejo.
Revel's Avila is set to fill a need in the market as an alternative to tequila, especially during the growing shortage of the spirit. Already, Revel Avila has won silver and bronze at the 2018 San Francisco World Spirits Competition for its innovative new expressions.
Alternative Agave Spirits
Revel Spirits' Launched 'Avila' as a New Category of Distilled Liquor
Trend Themes
1. Alternative Agave Liquors - Opportunity for companies to create new types of distilled spirits using agave, as an alternative to traditional tequila.
2. Premium Agave Spirits - A growing demand for high-quality, premium agave spirits that can compete with traditional tequilas.
3. Non-tequila Agave Spirits - An emerging category of agave-based spirits that are not from the Tequila region of Mexico.
Industry Implications
1. Distilled Liquor - Disruptive innovation opportunity for companies to create new types of distilled liquor using agave as a base ingredient.
2. Beverage Industry - Opportunity for the beverage industry to tap into the growing demand for premium, non-traditional agave spirits.
3. Alcohol Industry - A potential game-changer for the overall alcohol industry, as new agave spirits could create a shift away from traditional tequilas and provide more diverse options for consumers.