Nightclubs and stately manors aren't often combined in the same thought, but, just like the DJs who pulse music throughout its dance floor, Avenue LA mixes those two ideas together seamlessly. The Hollywood nightclub, which recently opened its doors for evenings of revelry, incorporates the aesthetic of a "grand estate frozen in time," according to its website, with traditional lounge elements like leather banquettes, black marble, dark wood, and bronze accents.
Avenue LA isn't an entirely original concept; designed by the Rockwell Group, the new club is based on Avenue, a popular New York City late-night joint. Avenue New York has hosted names like Kim Kardashian, Rihanna, Marc Jacobs, and Lebron James, and the club's proprietors hope that it will have the same celebrity cachet in Tinseltown as well.
Stately Nightclub Concepts
Avenue LA is an Adaptation of the Popular New York City Club
Trend Themes
1. Stately Nightclub Concepts - There is potential for more nightclubs to embrace the concept of combining traditional, stately aesthetics with modern entertainment elements.
2. Adaptation of Successful Club Concepts - Opportunities exist for other successful clubs to expand their brand by using established concepts and adapting them to new locations.
3. Celebrity-endorsed Nightlife - The lure of celebrity endorsements can help drive success for nightclubs, particularly in competitive markets like Los Angeles and New York City.
Industry Implications
1. Hospitality - The hospitality industry can explore the potential for themed nightclubs that combine traditional and modern aesthetics to attract a wider audience.
2. Entertainment - In the entertainment industry, established club concepts can be adapted and modified for different locations and markets to capitalize on success.
3. Marketing and Advertising - There is an opportunity for marketing and advertising firms to work with nightclubs to leverage celebrity endorsements and build brand recognition.