Many health-conscious consumers are looking to decrease their intake of artificial sweeteners and sugar, so brands are responding with new alternatives like the AVANSYA Reb M. Developed by Royal DSM, the sweetener is created through a sustainable fermentation process that is completely natural, calorie-free and free of any traditional sugar. This makes it perfect for use in a variety of different food and beverage products to offer consumers a way to enjoy classic sweetness without having to worry about traditional sugar or artificial sweetener intake.
The AVANSYA Reb M from Royal DSM will be showcased this year at IFT in the form of a yogurt that is infused with the sweetener to let patrons give it a try to compare how it measures up against existing options on the market.
Fermented Alternative Sweeteners
The AVANSYA Reb M Sweetener is Sustainable and Calorie-Free
Trend Themes
1. Fermented Alternative Sweeteners - There is a growing trend towards fermented alternative sweeteners, creating opportunities for businesses to develop natural, calorie-free and sustainable sweeteners.
2. Decreased Intake of Artificial Sweeteners - Consumers are seeking alternatives to artificial sweeteners, opening up possibilities for businesses to create healthier and more natural options.
3. Sugar-free Food and Beverage Products - The demand for sugar-free food and beverage products is on the rise, creating a market for businesses to develop products using alternative sweeteners like AVANSYA Reb M.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of fermented alternative sweeteners by offering a wider range of natural, calorie-free and sugar-free options to health-conscious consumers.
2. Health and Wellness - The health and wellness industry can leverage the trend of decreased intake of artificial sweeteners by promoting and developing healthier alternatives to cater to consumer preferences.
3. Sustainable Technology - The sustainable technology industry has an opportunity to develop innovative fermentation processes to create natural, calorie-free and sustainable sweeteners, addressing the demand for healthier alternatives.