Health-conscious consumers are putting pressure on brands to reformulate products or introduce new options that boast simple, wholesome, clean-label ingredient lists—but this is something that Harbar has done with its authentic Mexican tortillas since the company was first created in 1986.
Harbar’s premium Maria and Ricardo’s brand gets its name from the company's founders and features products that are all Non-GMO Project verified and made without artificial preservatives, colors and flavors. Within this brand, consumers will also find a gluten-free option, which further satisfies those who are looking for a nourishing free-from option.
While sharing simple products made with minimal ingredients has long been a top priority for the company, the products boast colorful, modern branding that emphasizes these features in order to catch the eyes of consumers today.
Authentic Clean-Label Tortillas
Habar's Authentic Mexican Tortillas Boast Wholesome Ingredients
Trend Themes
1. Clean-label Products - The trend of health-conscious consumers demanding products with simple, wholesome, clean-label ingredients presents an opportunity for brands to reformulate or introduce new options.
2. Gluten-free Options - The increasing demand for gluten-free options provides an opportunity for brands to cater to the needs of consumers looking for nourishing free-from options.
3. Colorful Branding - Brands can capitalize on the trend of emphasizing simple, clean-label ingredients through eye-catching, colorful branding.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative ways to reformulate products or develop new options with simple, clean-label ingredients.
2. Health and Wellness - The health and wellness industry can capitalize on the growing demand for gluten-free options by developing and promoting nourishing free-from products.
3. Marketing and Advertising - The marketing and advertising industry can help brands create engaging, eye-catching branding that highlights the simplicity and clean-label features of their products.