StreetX introduces its new Aussiewear collection designed to join the Fall 2021 season and it is full of outerwear items that prepare for the dropping temperatures. The products are offered to combat the weather, especially in Australia. It draws from traditional outback apparel and features classic sporting apparel as well.
It also has one of the most iconic pieces true to Australian culture, the fishing shirt. The seasonal capsule is very dynamic and spotlighted by a reflective lookbook that is short in two locations. It is shot in Montreal, Canada, and in Perth, Australia. The collection also features patterning details such as plaid accents across the simplistic silhouette such as crewneck sweaters and button-up shirts.
Outdoor-Ready Fall Streetwear
StreetX Introduces the Aussiewear Capsule for Fall 2021
Trend Themes
1. Fall Streetwear - Streetwear brands can create outdoor-ready collections that cater to the changing seasons, using traditional and regional design inspirations.
2. Reflective Lookbooks - Innovative fashion lookbooks could incorporate reflective features to add enhanced visual appeal and standout qualities for brands.
3. Patterning Details - Clothing designs could incorporate thoughtful details like plaid accents to leverage the popularity of traditional styles within contemporary designs.
Industry Implications
1. Streetwear Industry - Companies within the streetwear industry can leverage heritage design elements to create new products that showcase regional and traditional influences.
2. Outdoor Apparel Industry - Outdoor apparel companies can leverage innovative design trends to create clothing that is functional while also attractive and fashionable.
3. Fashion Photography Industry - Fashion photography businesses could incorporate reflective elements into their photo shoots and offer a unique selling point for clients seeking innovative marketing.