Auntie Anne's and Gabby’s Dollhouse have announced a global partnership that will see the GoTo Foods brand leveraging the fandom of the DreamWorks Animation series' to surprise and delight fans of all ages.
The partnership will include a number of exclusive menu items alongside themed packaging and even family-friendly experiences that will be available for visitors at participating locations around the world. Customers in the US market will be able to enjoy the Dollhouse Delivery Experience alongside the Cat-tastic Kids Meal, while guests outside the US can get a free Gabby's Dollhouse headband when they purchase a lemonade and a pretzel.
Senior Vice President of International and Retail Channels Marketing at GoTo Foods Kerri Christian spoke on the Auntie Anne's and Gabby’s Dollhouse partnership saying, "Families have always been at the heart of the Auntie Anne's brand, and Gabby's Dollhouse celebrates the same curiosity, imagination and joy that our guests love. Launching this first-ever global partnership gave us the opportunity to create unique experiences while bringing a magical collaboration to fans around the world."
Magical Animation Food Partnerships
Auntie Anne's and Gabby’s Dollhouse Partnered
Trend Themes
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Animated Dining Collaborations — Entertainment-branded menu items and packaging create new revenue potential by turning quick-service visits into character-driven fan experiences.
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Global Family Fan Activations — Worldwide promotions tied to children’s media properties expand brand relevance across markets through localized rewards, collectibles, and themed experiences.
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Experience-led Kids Meals — Interactive meal bundles and playful delivery concepts elevate family dining by blending food purchases with imagination-based engagement.
Industry Implications
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Quick-service Restaurants — Character partnerships give restaurant chains fresh ways to differentiate limited-time offers and increase family traffic in competitive foodservice markets.
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Children’s Entertainment — Food collaborations extend animated franchises into everyday consumer moments, strengthening audience connection beyond screens and merchandise aisles.
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Licensed Merchandise — Promotional accessories, themed packaging, and collectible tie-ins open cross-category licensing opportunities that merge dining, fandom, and retail appeal.