Facial-recognition company ModiFace introduced its 3D Augmented Reality Makeup and Anti-Aging Mirror at the 2014 Consumer Electronics Show, which is an incredible application that simulates the application of makeup without a user having to take a photo.
The technology consists of a kiosk with a touchscreen monitor, camera and app that can be accessed through phones and tablets. The Augmented Reality Mirror works in real-time, showing the effects of products like blush, eyeshadow and anti-aging creams on the skin. The screen is split into two parts, which makes the before and after quite noticeable, even from different angles.
ModiFace CEO Parham Aarab notes that the mirror has the potential to "increase the counter and booth traffic for skin-care brands by 120%."
Augmented Reality Makeup Mirrors
ModiFace's Augmented Reality Mirror Debuted at CES 2014
Trend Themes
1. Augmented Reality Makeup - Disruptive innovation opportunity: Develop augmented reality makeup applications that offer real-time simulations of various cosmetics products.
2. Facial Recognition Technology - Disruptive innovation opportunity: Explore facial recognition technology for personalized makeup recommendations and virtual try-on experiences.
3. Anti-aging Solutions - Disruptive innovation opportunity: Create augmented reality platforms that showcase the effects of anti-aging creams and treatments for a personalized skincare experience.
Industry Implications
1. Beauty and Cosmetics - Disruptive innovation opportunity: Integrate augmented reality mirrors and apps into beauty stores to enhance customer engagement and sales.
2. Retail Technology - Disruptive innovation opportunity: Develop immersive and interactive retail experiences with the use of augmented reality mirrors and facial recognition technology.
3. Beauty Tech Startups - Disruptive innovation opportunity: Capitalize on the growing demand for tech-driven beauty solutions by developing innovative augmented reality makeup mirrors and associated apps.