Atypique is a non-alcoholic, ready-to-drink beverage brand that's poised to stretch the limits of the RTD industry and offer consumers drinks that boast less sugar than their alcoholic counterparts. Some of the flavorful options from Atypique include everything from margarita, gin and tonic and mojito to spiced rum and cola, red sangria, amaretto sour, gin, aperitif and whiskey. The 355-ml servings are low in calories and the colorful cans speak to a growing number of young drinkers who are interested in indulging without the buzz or the side effects.
Keurig Dr Pepper Inc recently agreed to acquire the global rights to the non-alcoholic, ready-to-drink brand co-founded by Étienne Boulay, a television and radio host and former player in the Canadian Football League.
Vibrant Non-Alcoholic Cocktails
Atypique Offers Alternatives to Mojitos, Sangrias, Whiskeys & More
Trend Themes
1. Non-alcoholic Cocktails - The growing interest from young drinkers for less sugar, low-calorie, and ready-to-drink non-alcoholic cocktails opens opportunity for businesses to innovate and optimize this segment.
2. Low-calorie RTD Beverages - The trend towards healthier beverages that offer delicious flavor combinations and lower sugar content creates opportunities for companies to enter the market and target consumers who are looking for healthier options.
3. Non-alcoholic Alternatives - Consumers' growing interest in non-alcoholic cocktails creates an opportunity for businesses to introduce playful and unique flavor alternatives that appeal specifically to this demographic.
Industry Implications
1. RTD Industry - Players in the RTD industry have an opportunity to innovate and capitalize on the growing non-alcoholic cocktail all-in-one offerings.
2. Beverage Industry - Beverage manufacturers have the opportunity to introduce new, novel, and unique non-alcoholic beverages alternatives targeted towards non-alcoholic cocktails consumers.
3. Alcohol Industry - Players in the alcohol industry have an opportunity to create new businesses that cater to the non-alcoholic cocktail market, accounting for consumers' non-alcoholic preferences.