Female-founded start-up Attn:Grace is introducing solutions for female incontinence, which is estimated to impact 19 million women over the age of 18. The newly launched start-up already has a 10,000-person waiting list, which helps to address a gap in women's health—and not just for women over a certain age. The brand is on a mission to not only remove stigma and embarassment for women but also offer high-quality, earth-friendly products.
Attn:Grace offers liners, pads, briefs and a starter kit that contains a sampling of products "for leaks during exercising, laughing, coughing and sneezing." Recognizing that no single product solution is one-size-fits-all, Attn:Grace offers Light, Moderate and Heavy solutions with different levels of support.
Sustainable Incontinence Kits
Attn:Grace Offers Earth-Friendly Solutions for Bladder Weakness
Trend Themes
1. Eco-friendly Incontinence Products - Opportunity for companies to disrupt the incontinence products industry by creating sustainable and environmentally-friendly products.
2. Customized Incontinence Solutions - Opportunity for companies to develop customized incontinence products for individuals with a variety of needs and leakage levels.
3. Empowering Women's Health Start-ups - Opportunity for companies to invest in and support start-ups focused on breaking stigmas and empowering women's health.
Industry Implications
1. Medical Supplies - Medical supplies companies can explore more eco-friendly options for incontinence products and tap into a growing market for sustainable healthcare options.
2. Retail - Retail companies can expand their offerings to include customized incontinence solutions to meet the diverse needs of their customers.
3. Investment - Investment firms can support and fund start-ups like Attn:Grace that are focused on empowering women's health and creating sustainable products.