Shoe company Adidas has released the Spring 2011 line up called the Attitude Logo.
Inspired by the basketball shoes worn in the 80s, the Adidas Attitude Logo series combines high tops with shiny leather, sleek styling, and the tongue of the shoe featuring a powerful embossed Adidas logo.
Whether you're wearing these shoes on the court or on the street, Adidas Attitude Logo sneakers are sure to make a statement.
Implications - Consumers are getting more in touch with their favorite brands than ever before. Products that feature a certain company prominently are appealing to those with brand loyalty. In order to appeal to more shoppers, a company could focus on this when coming out with new items.
Super-Sized Symbol Sneakers
The M Attitude Logo Shoe by Adidas Really Shows Off
Trend Themes
1. Brand Loyalty - Innovative products that prominently feature a company's logo can appeal to consumers with brand loyalty.
2. Retro-inspired Footwear - Footwear brands can capitalize on the popularity of vintage styles by creating sneakers inspired by iconic designs from the past.
3. Statement Fashion - There is a growing trend of consumers seeking fashion items that make a bold statement and showcase their personal style.
Industry Implications
1. Footwear - The footwear industry can explore opportunities to create innovative sneaker designs that cater to consumers' brand loyalty and desire for retro-inspired styles.
2. Fashion - The fashion industry can tap into the demand for statement pieces by incorporating bold branding elements in their designs and marketing strategies.
3. Sportswear - Sportswear brands can take advantage of the trend towards retro-inspired footwear by launching collections that feature vintage-inspired designs and nostalgic branding.