BAIT works in collaboration with Kodansha and adidas once again to launch the special Attack on Titan collection that is dropping to mark the end of 'Attack on Titan: The Final Season Part 2.' The most notable item in the new capsule is the Colossal Titan-themed shoe that takes on the form of the adidas Consortium UltraBOOST.
It is adorned with BAIT branding details and most of the shoe has been designed to look like the exposed flesh of the large Titan that is now possessed by Armin Arlelt. Notably, the shoes also come in a special tote bag, followed by hoodies and tees in the same design langage and rounded out by hats and a skate deck.
Anime-Themed Casual Sportswear
BAIT and adidas Originals Launch an Attack on Titan Collection
Trend Themes
1. Pop Culture Fashion - BaIt and adidas Originals' anime-themed sportswear collection highlights an opportunity to disrupt the fashion industry by featuring pop culture themes in clothing lines.
2. Collaborative Marketing - The collaboration between BAIT, Kodansha, and adidas to launch an anime-themed fashion collection demonstrates the potential of collaborative marketing across industries.
3. Limited Edition Merchandising - The release of the Colossal Titan-themed shoe by BAIT and adidas highlights the disruption potential of limited edition merchandise in the sports and fashion industries.
Industry Implications
1. Fashion - The anime-themed sportswear collection launched by BAIT and adidas provides an opportunity for disruptive innovation in the fashion industry by incorporating pop culture themes into clothing.
2. Marketing - The collaboration between BAIT, Kodansha, and adidas to launch an anime-themed fashion collection highlights the potential of collaborative marketing in promoting products.
3. Sports Merchandising - The release of the Colossal Titan-themed shoe and other merchandise from BAIT and adidas showcases the opportunity for disruptive innovation in sports merchandising through limited edition releases and pop culture collaborations.