Yixi Chen and her fashion label C2H4 introduce two new footwear models for the Fall/Winter 2020 season -- the Quark sneaker and the Atom sneaker are set to join the seasonal lineup. The two footwear silhouettes are chunky and made to be functional during the colder weather. These are sitting on a foundation of Vibram materials to ensure that it is sturdy throughout different terrain.
The Quark sneaker is a low-top shape that references elements from the early 2000s and its strong skateboarding culture of the time. The structure is rounded slightly with bulbous dimensions. The Atom sneaker on the other hand gives off a more militaristic element with a lugged sole unit. The sneakers also feature some reflective detailing informed by 3M materials.
Chunky Durable Weatherized Sneakers
C2H4 Launches the Atom Sneaker and Quark Sneaker for FW20
Trend Themes
1. Chunky Sneakers - There is an opportunity to innovate chunky sneakers by incorporating durable and weatherized materials for functional use in colder weather.
2. Skateboarding-inspired Sneakers - By referencing elements from the early 2000s skateboarding culture, there is a chance to disrupt the sneaker industry with a retro-inspired aesthetic.
3. Militaristic Sneakers - Integrating a militaristic design with a lugged sole unit presents a disruptive opportunity to create rugged and stylish sneakers for outdoor enthusiasts.
Industry Implications
1. Fashion - The fashion industry can benefit from incorporating chunky and weatherized sneakers into their seasonal lineups.
2. Footwear - The footwear industry has the potential to innovate by combining skateboarding elements with sneaker designs for a unique and nostalgic appeal.
3. Outdoor Gear - The outdoor gear industry can explore militaristic sneakers with durable features, offering consumers a blend of style and functionality for outdoor activities.