Japanese clothing label atmos LAB and Champion have come together again to create a fresh series of athletic apparel, with a total of eight different pieces comprising the seasonal line.
The styles focus on the dual branding for the most part, with most pieces boldly showcasing the names of atmos LAB and Champion in either graphic prints or on large embroidered logos. Included in the line are cozy plush hoodies, padded bomber jackets, knit beanies, baseball caps, and oversized tees. All of the apparel is highly wearable due to the use of simple color palettes, with hues of orange, bright purple, black, and gray taking over the majority.
The line is expected to make its official release on August 11th and will be available online and in-store.
Colorful Cobranded Athletic Apparel
atmos LAB and Champion Joined for a Stylish Eight-Piece Line
Trend Themes
1. Co-branded Apparel - The collaboration between atmos LAB and Champion demonstrates the trend of co-branded athletic apparel, which creates unique and sought-after products.
2. Graphic Prints - The use of graphic prints on the apparel highlights the trend of bold and eye-catching designs, appealing to consumers looking for visually appealing athletic wear.
3. Simple Color Palettes - The focus on simple color palettes reflects the trend towards minimalist and versatile athletic apparel that can be easily incorporated into any wardrobe.
Industry Implications
1. Fashion - The fashion industry can explore co-branded collaborations as a way to create buzz and appeal to a wider consumer base.
2. Sportswear - The sportswear industry can leverage graphic prints to create distinct and fashionable designs that attract athleisure enthusiasts.
3. E-commerce - The growing online retail market provides an opportunity for the sale and distribution of co-branded athletic apparel with graphic prints and simple color palettes.