The NBA's Atlanta Hawks uniform has transformed into a neon-adorning basketball jersey complete with matching shorts, sock and kicks. The re-invented uniforms retain the essence of the traditional basketball uniforms but with some innovative new aspects.
The 2015 Atlanta Hawks uniform now features a feather pattern that reflects a vicious swooping hawk launching at its prey. The bright red and white colors combined with neon green and solid black create a uniform of authority and bold presence. The logo of the hawk with a circular frame represents the unity of past and present players as well as each and every individual who supports and aids in the team's success from fans to coaches.
The main goal for this uniform was to present the visual identity of the basketball team without using any words. The uniform conveys the past, present and future of the team.
Neon Basketball Uniforms
The NBA's Atlanta Hawks Uniform Was Recreated with Neon Colors
Trend Themes
1. Neon Sports Uniforms - Creating neon variations of sports uniforms to enhance visual identity without using words.
2. Innovative Athletic Wear - Integrating non-traditional patterns and colors into athletic wear to create a more bold and eye-catching appearance.
3. Futuristic Sporting Attire - Developing sporting attire that showcases both a team's heritage and aspirations for the future.
Industry Implications
1. Athletic Wear Manufacturing - Exploring ways to create unique and innovative sports uniforms for professional sports teams.
2. Sports Advertising and Marketing - Developing creative marketing strategies around new and unique sports uniforms to build interest and excitement among fans and potential customers.
3. Sports Franchising - Updating sports uniforms to reflect a team's heritage and aspirations for the future, while building a strong visual identity.