Base makes nutritionist- and doctor-approved at-home lab tests so that people can enhance their health in different areas. There are two different plans for getting closer to health goals: BASE IMPROVE for identifying and improving symptoms and BASE MONITOR for staying on top of health throughout the year.
With an at-home test kit, users will get to see improvements to their health, sleep, stress and brain with the at-home lab testing component and the companion digital tracking app. When it comes to getting started with Base, users will be directed to choose an area of focus, as narrowed down by a short online quiz. With the guided tracking app and the results of their saliva or blood test, they'll get a score and challenges to boost their health.
At-Home Lab Tests
Base's Mail-In Test Kits Help to Improve Sleep, Diet, Stress and More
Trend Themes
1. At-home Health Monitoring - Opportunity for disruptive innovation in creating more comprehensive at-home health monitoring solutions which can test various health indicators.
2. Personalized Health Coaching - Opportunity for disruptive innovation in creating personalized health coaching services based on at-home lab test results.
3. Digital-based Health Services - Opportunity for disruptive innovation in creating digital-based health services that offer lab tests, tracking apps, and coaching services for users.
Industry Implications
1. Healthcare Industry - Opportunity for healthcare providers to incorporate at-home lab test and digital tracking app services to provide personalized health monitoring solutions.
2. Wellness Industry - Opportunity for wellness providers to create new at-home lab testing, tracking, and coaching services for users seeking better health and wellness solutions.
3. Digital Health Industry - Opportunity for digital health companies to expand their offerings to include at-home lab testing, tracking, and coaching services for users.