In preparation for the upcoming Sneakerness Paris event this year, sportswear label PUMA works in collaboration with Sneakerness' founder Francky B to launch the Thunder Astroness sneaker. The new sneaker is an iteration of the label's signature Thunder runner model and draws design cues from the French city Marseille -- Mars in short. The name of the sneaker, Astroness, recalls both the city and planet Mars and it translates through some of the details. The orange color accents recall Mars' surface and NASA's original spacesuits.
The uppers are predominantly black, white, and gray, boasting monochromatic details alongside the pops of contrasting orange paneling at its sock lining and midsoles. The materials used to construct the silhouette is a mix of both leather and suede. The Thunder Astroness sneaker is highly limited, with only 201 pairs made and will be available at the Sneakerness Paris event.
Mars-Inspired Sneakers
PUMA and Sneakerness Collaborate on the Thunder Astroness Sneaker
Trend Themes
1. Limited Edition Sneakers - Creating highly limited sneaker releases can drive consumer demand and create a sense of exclusivity.
2. Mars-inspired Design - Drawing design inspiration from space and celestial bodies can create visually striking and unique products.
3. Collaborative Partnerships - Collaborating with event organizers or influencers can help create buzz and reach new audiences.
Industry Implications
1. Sportswear - The sportswear industry can explore limited edition drops and collaborations to engage sneaker enthusiasts.
2. Fashion - Fashion brands can incorporate celestial-themed designs to reflect popular culture interests and create unique product offerings.
3. Event Management - Event management companies can seek collaborations with brands to enhance the exclusivity and excitement of their events.