Consumer demand for more sustainability from their favorite products is seeing brands respond with new initiatives as seen with Aston Manor Cider packaging, which will now feature recycled materials.
The new initiative will save about 1,000 tonnes of raw material on an annual year across the brand's entire portfolio of products in a bid to focus more on overall sustainability. This is likely to be a hit with consumers who are becoming more weary about the amount of virgin materials being used to package food and beverage products.
Aston Manor Cider Head of Compliance and Sustainability Jamie Weall explained the new initiative saying, "We are proud to be driving sustainability in the alcohol industry by becoming the first business to deliver 51% recycled material into our packaging. This is a clear priority for Aston Manor Cider and supports our wider investment in sustainability."
Recycled Cider Packaging
Aston Manor Cider Packaging will Now Feature Recycled Material
Trend Themes
1. Sustainability in Packaging - Brands are responding to consumer demand for more sustainable packaging by incorporating recycled materials, creating disruptive innovation opportunities in the packaging industry.
2. Reducing Virgin Material Usage - Brands like Aston Manor Cider are focusing on reducing the use of virgin materials in packaging, presenting disruptive innovation opportunities in the materials manufacturing industry.
3. Investment in Sustainability - Companies like Aston Manor Cider are investing in sustainability as a priority, presenting disruptive innovation opportunities in various industries to develop new technologies and solutions.
Industry Implications
1. Packaging - The packaging industry can seize disruptive innovation opportunities by exploring the use of recycled materials, and sustainable packaging solutions.
2. Materials Manufacturing - The materials manufacturing industry can explore disruptive innovation opportunities by developing new processes and technologies to reduce the use of virgin materials and incorporate more recycled materials.
3. Alcohol - The alcohol industry can embrace disruptive innovation opportunities by adopting sustainable packaging practices and investing in sustainability initiatives to meet consumer demands.